Movies are eternally plugging and promoting regardless of the season, or even rain, hail or shine, the promotion of movies in an age where going to the cinema is no longer as trendy as it once was.
The approach taken by Peter Jackson for the Hobbit films (to be released later this year, and the following year as well) is both inventive and seemingly fresh in its approach.
The idea is to develop a blog building up excitement to the fans about the release of these films.
In an interactive age, the use of the blog to plug the film as well as let it organically grow discussion in the said location makes the anticipation far more effective as it is constructive as opposed to say, merely counting down the days until it arrives in the cinema.
Welcome to the new way of getting ready for a film, all in the comfort of your lounge room.
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