Ad Bananas

It seems terribly foreign to be watching the television at night and an ad that takes you by surprise comes on, and no, it was not the dancing tongue that got me all shook up.

Rather it was an ad about bananas.

Obviously, the advert was about promoting the fruit that makes a great smoothie as it does a standalone snack in the middle of the night.

But since when did healthy food have the power, or the money to have fun ads like this one?

Weren’t they reserved for all the giant take-away places that persuade you out from the pool to be eating a meal swimming in grease?

Don’t get me wrong, I reckon it’s a good move. But when the ad is on at 9ish who is it really going to influence? Adults and teenagers are far too stubborn to change their dietary requirements or to be hit by a (natural) case of (TV induced) munchies.

I wonder if the ad is on at earlier times. Kids, I could imagine would be influenced a little, because B1 and B2 will not encourage fruit consumption rather the opposite, and can you blame the kids in that? Who’d want to eat Australia’s version of Bert and Ernie?

It was a fun ad, quirky music, and a clear message, and perhaps a little refreshing to see, that healthy food can get a say in advertising consumption.

Keep it coming bananas, apples and any other fruit!