Just Juice

It’s official. The world has overcomplicated itself, stretching out like Gumby and plainly, the Daily Red is unsure of this new trend.

First it came with baking cakes and muffins, then with pasta sauce and now Juice has become the latest victim of the supermarket’s need to keep things fresh.

Now dear readers I am not saying that there is not s place for juices more abstract than a painting by the one and only Pablo Picasso, but let’s be frank; it belongs at the juice bar.

Every Supermarket should have the Orange and Apple juices just as well Mango Juice but when I saw Apple and Kiwi it struck my curiosity, challenging what I deemed juice and what the rest of the population did too.

Mind you, these abstract concoctions aren’t all terrible. For instance the Apple and 

Forest berries made by Black Label Juice Co. I go to buy it, for I am the first admit there is an affinity between I and the humble berry. I see the price (closer to $5.00) which tells me that this juice must be liquid caviar of its competition. Regardless, I try it and the refreshing flavour makes it feel more like a delectably smooth smoothie, yes, smoother than what you get from Boost.

If I am a fish, then I have very well been caught on the Black Label Juice Co. Lure.

While the price is steep, the quality can be tasted, and as for the over-complication of  the humble juice? While I stated it was a terrible, terrible thing, perhaps it is not this way, for after all it offers the consumer concoctions usually made in the juicer, to be in the bottle.

So I’ve changed my tune, juice, I like you just the way you are; complicated or not.