Isn't it the Same old Super Bowl?

Whether it is the fact that I live outside the states but the Super Bowl (an American football match) is somewhat tedious.

To me, it seems all to be an extreme version of the an Aussie Rules grand final even to the point that it is just as much about the game, as it is the adverts and half time performances.

Perusing the American web sites it seems that it dominates all perspectives- from what to wear, to the celebrities involved, and finally, back to the game.

I wonder what this occupation has to do with the game. I mean, how much can the Super Bowl, can dominate all spectrums of the internet?