It was tennis player Maria Sharapova that started it all.
After her win at the prestigious Wimbledon Championships at the tender age of 17, her grunting has become a trend- and a trademark in itself.
As a trend, her noise has spawned both criticism and comedy but also led to many other female players releasing their ‘bedroom noises’ on the court.
Is this all a coincidence? Or is it a case of imitation is the most sincere form of flattery that is at play here?
More than likely this is a form of flattery, but how then do you explain the same thing happening in the Men’s draw?
Despite any of the ladies in the crowd revelling in the men’s growl when whacking that ball, this is where I thought that perhaps the grunt is something that has caught on reasons motivated by money and publicity.
Think about this for a moment; how much time do we spend talking about those who grunt and groan, and how much publicity does this give to their sponsors (whether it be Adidas or Nike?)
It is not a bad move on the sides of the sponsors to tell the players to moan their way through a match because once there is more discussion of their stable of players then this can only benefit the sponsors.
Not only does money talk, it also moans.
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