What an ego!

Luscious and smooth, the ice cream that never fails to please the throat with a creamy caramel oozing from layers of thick and thin chocolate is what really gets the Daily Red going when she thinks of an afternoon delight.

As the Magnum range expands more than a person’s waistline does eating them, from peppermint to almond there is an ice cream for everyone’s tongues to get wagging.

For as lovely and indulgent as ice-cream is, sort of like the Romanticist period in art; indulgent and elaborate, it does make you feel sicker than say consuming gelato or frozen yoghurt (mmm... frozen yoghurt).

Now that I think of it, ice cream is the clingy boyfriend, its sweetness; almost sickly does not leave you, even after you’ve eaten the frozen treat.

But regardless Ice Cream is still a bloody good treat on the summer’s day, or even in winter, it’s indulgence, you see is unmatched by the prowess of hot foods, even the deep fried Mars Bar which is surprisingly not that half bad.

So a Magnum ego is not that, it’s ego does not overrate its taste, thought the way it is advertised, then, what an ego!